Interview with TV-TWO: Getting paid for television

HOME PAGE INSIGHTS INTERVIEW INTERVIEW WITH TV-TWO: GETTING PAID FOR WATCHING TV
Television and getting money for it – that’s what TV-TWO wants to put into practice. We met with the founders of TV-TWO Philipp Schulz and Jan Phillip Hofste to learn more about their version of the television of the future and to find out why the Blockchain should help.

The TV advertising market is the largest and at the same time one of the most inefficient advertising markets – every viewer receives the same advertisement. Personalised advertising, as we know it from the Internet, should now also be possible in front of the television. Companies want to reach their target group and TV stations want to retain their viewers in order to generate advertising revenue – so why not involve consumers in the cake?

Getting paid for television sounds adventurous – how is the news spy supposed to work?

TV-TWO is a smart TV app that offers consumers an automatically personalized TV experience – a channel that always shows what interests the news spy. At the same time, according to onlinebetrug, brands can build a direct relationship with consumers by rewarding them with crypto currencies for watching their clips.

At the start of the app, the viewer initially sees traditional TV, but can start the TV TWO world by simply pressing a button on the remote control. An endless video stream is shown here. Streaming tailored to the consumer is guaranteed by several factors:

When the app is used for the first time, personal areas of interest can be selected from various subject areas.

2. the app recognizes the user behaviour of its users in relation to classic TV channels or the TV programme running there.

The app uses the behaviour of its users in relation to the offered video stream (pause, rewind, skip) and decides which video is displayed next.

The combination of these three factors means that the TV-TWO algorithm can automatically create a tailor-made mix of organic content and highly relevant sponsored videos. As a result, there are no more annoying commercial breaks, but a theme-oriented sequence of coordinated videos. The consumer is rewarded with our utility token for viewing advertising content. For us, the redistribution of advertising budgets is a logical step towards a fairer and more transparent marketing world – after all, the viewer provides his or her attention and data. Advertisers purchase the Token for Television and pass it on to those consumers who have watched their video after their advertising has been broadcast. This happens proportionally to the duration of the clip being watched. The consumer can then exchange the token for Bitcoin or Euro on crypto exchanges.

Why do you need a blockchain solution to realise your project?

Our goal is not only to bring the TV landscape technologically up to the level of the online world, but also to redesign the future of advertising-financed models with greater viewer participation. Advertisers around the globe are complaining about rising prices while maintaining a lack of transparency about their advertising expenditures. Common questions are: “How do viewers interact with my content?”, “Are the reports credible?”. Blockchain technology offers the ideal basis for regaining the lack of trust on the part of advertisers.

How do you ensure the decentralization of your blockchain solution?

Our Smart TV app communicates directly with the advertiser via Smart Contract on the Ethereum blockchain. This guarantees transparency about the playout. Since the Smart Contract can be viewed by all parties via our GitHub, manipulation of the Watch Statistics on the open TV-TWO platform can be ruled out. In addition, the direct interaction between the advertiser and the consumer can reduce the relevance of TV channels. Since TV is still the mass medium par excellence, this represents an exciting step into a decentralized future for us.

ETH price analysis KW43 – Will cryptosoft soon go up again?

After falling to 237.14 EUR (275.30 USD), the price rose to 266.05 EUR (308.87 USD) and is currently trading around 255 EUR (about 296 USD).

Summary of cryptosoft

The Ethereum cryptosoft course has remained constant throughout the week. Since October 25th, the price of cryptosoft has been in a very narrow triangle pattern and is moving sideways. The short-term support is at 249.51 EUR (289.66 USD), the short-term resistance at 257.47 EUR (298.90 USD).

Both in the case of Bitcoin and in the case of Ethereum, the hard forks are over. This led to hardly any price movements for the value pair ETH/EUR. Apart from the price minimum and maximum on 23 and 24 October, respectively, the price moved around 255 euros (296 US dollars). On October 25, a very narrow triangle pattern began, which may now be about to break out. After the support of the triangle pattern was recently tested, the question arises whether the resistance can hold back the price.

The MACD (second panel) corresponds to this calm before the storm: it is almost zero, more precisely the MACD line is positive, the signal is about to break through the zero line.

At 52, the RSI (third panel) is slightly bullish

The analysis of the movements on the 60min chart speaks a bullish language – which is quite exciting in the light of the triangle pattern! Most important support of the week is described by the beginning of the triangle pattern and is 249.51 EUR (289.66 USD). This week’s most important resistance is also described by the beginning of the triangle pattern and is 257.47 EUR (298.90 USD).

Let’s assume that the triangle pattern comes to a conclusion. What would this mean for the medium to long-term price movements? Let’s start with the 240min chart:

The flatter uptrend mentioned last week was briefly breached, but the price could rise above it again with a bold pump. Since then, this again represents an orientation for further price movements.

As in the case of the 60min chart, the MACD is close to zero or slightly above it. Currently, the MACD line is rising above the signal. The RSI is also slightly bullish at 52. In the medium term the situation is slightly bullish. The support is described by the downtrend and is around 249.51 EUR (289.66 USD). The resistance is described by the temporary price peak in mid-October and is at 291.73 EUR (338.68 USD).

All short and medium-term price movements on the 1D chart can be viewed in a slightly larger context:

As mentioned earlier, the price has been in a large symmetrical triangle pattern since the all-time high in June. The recent price movements, especially the crossing of the exponential moving average over two months, are like the bullish price estimates described on the 60min and 240min charts, to be interpreted as a bounce off the support of the triangle pattern.

The MACD is positive, as well as the MACD line was able to rise above the signal again. The RSI is neutral at 49 and at best slightly bearish.

Overall, the long-term forecast is neutral. Both support and resistance are still described by the triangle pattern. The most important resistance is 315.32 EUR (366.06 USD), the most important support is 237.97 EUR (276.27 USD).

HUSD: The stable coin solution of the Bitcoin stock exchange Huobi

The Bitcoin exchange Huobi is planning its own stable coin solution. However, instead of issuing a new token, as is currently the case with many others, the company is working on a solution to connect the existing coins.

Stable coins are a controversial issue in the Bitcoin ecosystem. Although they are theoretically very practical, they promise a one-to-one mapping of fiat currencies such as the US dollar. This allows one to switch directly between crypto and fiat when trading on the Bitcoin exchanges, without having to go through any bank accounts.

In practice, however, doubts repeatedly arise about the supposed stability of stable coins. As the Tether case has recently shown, there are currently still some problems in the implementation. Even in the sheer mass of stable coins, you can sometimes ask yourself the question: Do we really need several stable coins? A stable currency should actually be enough.

Huobi launches new stable coin for stable coins with HUSD in the crypto trader review

Be that as it may, the Bitcoin exchange Huobi is now throwing its own stable coin onto the market, says onlinebetrug, which in turn is to represent other stable coins: the HUSD. According to the official announcement, Huobi wants to release a stable coin, which represents a total of four crypto trader review stable coins. These are Paxos Standard (PAX), TrueUSD (TUSD), USD Coin (USDC) and Gemini Dollars (GUSD). If you transfer stable coins to your Huobi account in the future, the stable coin balance will be displayed directly in HUSD – a conversion and an exchange into one of the stable coins will be done directly by the exchange’s own token.

Bitcoin trading pair is still to come

As you can see from the blog post, the Stable Coins PAX, TUSD, USDC and GUSD can be deposited on the exchange from October 16th. The trading pair USDT/HUSD for Tether will be available on the Bitcoin exchange from 22 October. The BTC/HUSD and ETH/HUSD trading pair will probably have to wait some time. Huobi first wants to evaluate the “market conditions”.

Blockchain Interest

Like some at the Money20/20 conference, Watson quickly indicated that Diebold was now more interested in blockchain technology. These included in particular conditional blockchains and distributed registers in which a certain number of financial institutions or bodies share a transaction network.

Watson sees such applications as potential dampers for disputes regarding data protection laws and data security in payment transactions.

“There is generally a lot of interest in conditional systems, but there are other technologies, such as programming languages. We think it’s interesting to go into banking,” soe Watson said.

Watson said he was impressed by the new applications for blockchain-based assets, but stressed he was “excited” to be shown at MIT how ownership titles can be transferred through such systems.

Digital cash

Contrary to the short-lived development brakes against the spread of this technology, Watson is largely optimistic that new solutions will bring alternatives to physical cash.

Such a transition was a top priority for Diebold, who introduced its card-less Mobile Cash Access solution in July 2013, which allows customers to perform transactions from a vending machine using a mobile device.

“Approximately $5 trillion in cash is circulating around the world, and this cash is not inaccessible to payment companies,” Watson said.

Watson thinks such transitions are more likely to happen in developed countries, as these markets have a “better taste” for new financial tools. Countries like Kenya and India have had to face local challenges.

Diebold’s latest annual report suggests that a “significant percentage of revenue” is generated by operations outside the United States. Thus, in 2013 and 2014, more than 50% of revenues came from international markets.

“I think it will be heavily dependent on the region and customer base,” he explained.

Mentality of Mass Consumption

After being asked about possible ways to start up in the Bitcoin vending market, Watson warned that despite his pessimism about the prospects for the industry, there is still no judgment on long-term success.

Watson said that there is no company that offers Bitcoin ATMs and has “completely failed”, but even that has had a “resounding success”.

“For founders or others who have an idea for a concept, it’s hard to put yourself in the role of the end user and apply that to the product,” he said.

Watson also confirmed how difficult it is to dream of big steps in this area, considering the (slow) adoption of digital currencies. Finally, he said:

“It’ll take a while.”