HOME PAGE INSIGHTS INTERVIEW INTERVIEW WITH TV-TWO: GETTING PAID FOR WATCHING TV
Television and getting money for it – that’s what TV-TWO wants to put into practice. We met with the founders of TV-TWO Philipp Schulz and Jan Phillip Hofste to learn more about their version of the television of the future and to find out why the Blockchain should help.
The TV advertising market is the largest and at the same time one of the most inefficient advertising markets – every viewer receives the same advertisement. Personalised advertising, as we know it from the Internet, should now also be possible in front of the television. Companies want to reach their target group and TV stations want to retain their viewers in order to generate advertising revenue – so why not involve consumers in the cake?
Getting paid for television sounds adventurous – how is the news spy supposed to work?
TV-TWO is a smart TV app that offers consumers an automatically personalized TV experience – a channel that always shows what interests the news spy. At the same time, according to onlinebetrug, brands can build a direct relationship with consumers by rewarding them with crypto currencies for watching their clips.
At the start of the app, the viewer initially sees traditional TV, but can start the TV TWO world by simply pressing a button on the remote control. An endless video stream is shown here. Streaming tailored to the consumer is guaranteed by several factors:
When the app is used for the first time, personal areas of interest can be selected from various subject areas.
2. the app recognizes the user behaviour of its users in relation to classic TV channels or the TV programme running there.
The app uses the behaviour of its users in relation to the offered video stream (pause, rewind, skip) and decides which video is displayed next.
The combination of these three factors means that the TV-TWO algorithm can automatically create a tailor-made mix of organic content and highly relevant sponsored videos. As a result, there are no more annoying commercial breaks, but a theme-oriented sequence of coordinated videos. The consumer is rewarded with our utility token for viewing advertising content. For us, the redistribution of advertising budgets is a logical step towards a fairer and more transparent marketing world – after all, the viewer provides his or her attention and data. Advertisers purchase the Token for Television and pass it on to those consumers who have watched their video after their advertising has been broadcast. This happens proportionally to the duration of the clip being watched. The consumer can then exchange the token for Bitcoin or Euro on crypto exchanges.
Why do you need a blockchain solution to realise your project?
Our goal is not only to bring the TV landscape technologically up to the level of the online world, but also to redesign the future of advertising-financed models with greater viewer participation. Advertisers around the globe are complaining about rising prices while maintaining a lack of transparency about their advertising expenditures. Common questions are: “How do viewers interact with my content?”, “Are the reports credible?”. Blockchain technology offers the ideal basis for regaining the lack of trust on the part of advertisers.
How do you ensure the decentralization of your blockchain solution?
Our Smart TV app communicates directly with the advertiser via Smart Contract on the Ethereum blockchain. This guarantees transparency about the playout. Since the Smart Contract can be viewed by all parties via our GitHub, manipulation of the Watch Statistics on the open TV-TWO platform can be ruled out. In addition, the direct interaction between the advertiser and the consumer can reduce the relevance of TV channels. Since TV is still the mass medium par excellence, this represents an exciting step into a decentralized future for us.